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ABOUT JOANNA, FOUNDER OF ICHIKO BENTO

Hello, I'm Joanna. Welcome to Ichiko Bento! 

Ichiko Bento was born through a love of travel, friendship and how little things can make a big difference. 

After coming home to the UK from living in China, I realised I left my heart in Asia. I missed my friends, the lifestyle, the culture. Plus some major life changes like becoming a mum meant that I had less time for self-care.

It was around this time that I found Korean beauty and its emphasis on a natural beauty look. I found that skincare was a chance to take a little time for me, and what used to be a chore, became a pleasure. I then discovered subscription boxes, the trend for a more minimalist, thoughtful lifestyle, and the idea to start my own subscription box adventure grew. 


ABOUT ICHIKO BENTO

I decided to put together the box I would love to receive: an inspiring and life-enhancing mix of classic and new beauty products from Korea, Japan and Taiwan, plus some cute lifestyle accessories like Korean and Japanese stationery, fashion or even homewares. 

The first box would begin with the first step of the skincare regime, then the next step, and so on - building our knowledge and trying different products, to see if they are a fit for us. We could try the cult classics we've always wanted to try, and discover hot new products. Useful treatments and daily care items, a new piece of makeup... Not too many products, just enough. Every month would have a new theme according to the season, with coordinating lifestyle accessories such as Korean and Japanese stationery, fashion accessories or homeware, even tea -along with an inspirational mini magazine. 

After coming home to the UK from living in China, I realised I left my heart in Asia. I missed my friends, the lifestyle, the culture. Plus some major life changes like becoming a mum meant that I had less time for self-care.It was around this time that I found Korean beauty and its emphasis on a natural beauty look. I found that skincare was a chance to take a little time for me, and what used to be a chore, became a pleasure. I then discovered subscription boxes, the trend for a more minimalist, thoughtful lifestyle, and the idea to start my own subscription box adventure grew. 

Our mission is to inspire you to feel great in your own skin and add a little joy into your home and life. I hope you'll join us on our journey as we discover Asian beauty and cute lifestyle accessories with our joy-sparking bento!


MEET THE REST OF THE TEAM

 
alejandra abouhamad
 

Alejandra · lead designer since 2016

Hi there! I'm Alejandra and I'm in charge of all the visuals that make Ichiko Bento!